In November 2017, I represented KEYIDI TEXTILE at an overseas trade exhibition in Sydney, bringing a range of garment samples. At stand M07, we presented our products under the name Suzhou Keyidi Textile Co., Ltd., continuing the overseas exhibition journey that had taken us to New York the previous year.
Australia was another destination for that journey. Bringing our garments to Sydney gave our company a place on the exhibition floor and our products a setting beyond the usual catalogue or online introduction.
A product introduction you can see in person
We arranged tops and other garments throughout the stand, combining printed pieces with solid colours. The presentation brought different styles together in one space, with samples on the walls and rails and a table inside the booth.
For a fashion business considering a supplier, seeing garments in person can help turn a general interest into more specific questions. The shape of a sleeve, the balance of a neckline or the way a piece hangs can all be considered directly. Those observations can then inform the brief for a new product.
This practical relationship between a garment and the questions it raises is why physical samples have a place in apparel sourcing. They give both sides a common reference before the details of a particular project are worked through.
Continuing our overseas exhibition journey
The Sydney exhibition added an Australian chapter to KEYIDI TEXTILE’s company history. Like our New York participation, it involved taking garments overseas and presenting them under our own company name in a trade environment.
Looking back, the connection between these trips is the product focus. The destination changed, while the garment presentation remained the starting point for introducing our business. Our next documented overseas exhibition in this series took us to Paris in February 2018.
Getting to know KEYIDI TEXTILE
If you are discovering us today, our company introduction offers more background, and our product pages explain our current focus on women’s woven apparel. We welcome enquiries from fashion brands and international buyers with a defined garment project.
From the KEYIDI TEXTILE exhibition archive · Sydney, November 2017.
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